Karen Igho has taken up an offer to become an on-air personality at Naija FM 102.7, a Lagos-based pidgin English-style radio station owned by Megalectrics.
And it’s a smart one for both parties – Naija FM is working hard to grab a big share in a market currently dominated by the Cool FM-owned Wazobia FM, so bringing a down-to-earth and extremely popular entertainer like Karen could work the magic. And Karen, a Big Brother alumnus, who’s eager to entrench her feet in the industry, will now have an opportunity to prove to critics she can build a stable career and move past the Big Brother glory.
Megalectrics, the company that owns Naija FM also owns Beat FM and Classic FM. Beat is currently Lagosians’ preferred FM station, and the Chris Ubosi-led team are keen to rework the magic with Naija FM.
Karen will have her own show at the station where Gbemi Olateru-Olagbegi is programmes director.
‘Talks have been on for sometime’ says an insider, citing instances when Karen asked friends for advise, after visiting the Megalectrics office in Lagos. ‘But both parties have now agreed and she can’t wait to start…’