Beyoncé's fashion label, House of Deréon, unveiled its fall/winter ad campaign, starring the superstar herself.
Beyoncé, 30, looks sensational in the midriff-baring looks - despite having only given birth to daughter Blue Ivy seven months ago.
One of the three ads shows her in a split-to-the thigh, high-waist maxiskirt worn with gold-capped black platform ankle boots. The distressed leather jacket and fedora hat, pushed back off her face, complete the rock'n'roll look, which she pulls off effortlessly.
The rest of the images are no less daring. Any woman who has even considered a dress with cutaway panels knows how unforgiving it can be - the fact that Beyoncé wears one so well (with flat shoes, no less) demonstrates how toned her body must be.
The third image in the series sees the star, who is married to Jay-Z, rock slim-cut printed trousers with those towering gold-capped boots.
more pictures after the break...