Already the face of Versace's spring / summer 2012 mainline collection, the 31-year-old supermodel has been recruited to showcase the label's latest denim range.
The provocative black and white image was shot by renowned photography duo Mert Alas and Marcus Piggott in the Sonoran desert of Borrego Springs, California.
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Starring alongside Gisele is model and photographer Ryan Barrett, who was first scouted while at university in London over six years ago.
He has since appeared on the catwalk in Paris, Milan and New York walking for numerous fashion houses including Versace and Dolce & Gabanna.
One image, promoting the new pieces, shows Ryan and Gisele lying in the sand in a tight embrace, while another shows Gisele topless with her jacket slung over one shoulder.
Gisele is a favourite with the Italian label, and was picked to front another campaign four years ago for the spring/summer 2008 collection.
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