Victoria's Secret is certainly living up to its name. The popular lingerie chain, as famous for its models as its affordable trend-led wares, has just launched a brand new high-end line that, until now, has been kept very quiet.
The appropriately, if unimaginatively, titled Victoria's Secret Designer Collection has gone on sale online and in selected stores.
With bras selling from upwards of $98 to corsets at $298, price tags far exceed those of its mainline offering - but despite this, some branches are already close to selling out.
President and chief marketing officer of Victoria’s Secret, Ed Razek, told WWD: 'We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria’s Secret from any other brand.'
The luxurious and expensive-looking new additions to the brand are made with European lace, pretty ribbons and provocative sheer chiffon.
more pictures after the break...
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