Tuesday, 11 December 2012

Beyoncé bagged $50m endorsement deal with Pepsi

The hottest pop star on the planet is undoubtedly on top.

Beyoncé has inked a $50 million deal with Pepsi that comes fully loaded promoting the caffeinated cola in TV commercials and emblazoning her face on cans but additionally, it will allow her to take the reins in an undefined collaboration with the company to 'craft innovative content' as part of their global branding effort.

The 31-year-old Grammy winner, who has an estimated net worth of $350 million, is being brought into the PepsCo fold to attract consumers to the brand as part of their 'Live for Now' campaign. 

Pepsi will also be sponsoring the singer's tour next year and as a brand ambassador she will star in a TV commercial, to be release in early 2013.

But Pepsi is also joining forces with Beyoncé for an amorphous partnership with the soft drink giant, that has been described as a corporate sponsorship that will fund the singer's pet creative projects.

The company described it as a 'true creative and wide-ranging collaboration' with the two working in conjunction to 'co-create amazing content and experiences intended to benefit both partners.'

'Pepsi embraces creativity and understands that artists evolve,' Beyoncé said in a statement to the New York Times.

'As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.'

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