There’s big news for Nigerian music. D’banj and younger brother Kay Switch have signed a Pan-African distribution deal with Sony Music Entertainment.
D’banj who signed with Def Jam Records through a deal with Kanye West‘s G.O.O.D Music last year now joins Sony’s RCA Africa label while Kayswitch’s deal included a multi-album, worldwide exclusive contract. DB Records will now have their records distributed by RCA.
RCA is home to top artistes like Christina Aguilera, Kelly Clarkson, Alicia Keys, Mario, Monica, and Pitbull. D’banj’s DB Records fields Kay Switch, producers J Sleek, Deevee as well as himself.
‘Partnering with D’Banj is a seminal event for us at Sony Music Entertainment Africa. We’ve always admired his talent and to be able to assist with bringing D’Banj’s music to millions of fans, established and new, across the continent is an honour for us’, says Managing Director of Sony Music Entertainment Sean Watson.
‘It’s a new era for Africa, the birthplace of music and I’m excited about this very powerful partnership with Sony Music through which we will give birth together to a new era with endless opportunities for my fans, producers, artists and the start of a new time for a revolution in music from Africa. Nothing is impossible’, D’Banj says.
‘We are really excited to be partnering up with DBanj and his DB Records label. The recent launch of iTunes in Africa means that Nigerian fans and those elsewhere on the continent will now readily be able to access this amazing music as soon as it comes to market’, Spiro Damaskinos, Director of RCA Records Africa.
Just this year, D’banj and former partner Don Jazzy parted ways after dissolving the very popular Mo’Hits Records. Don Jazzy has also gone on to set up his own record label Mavin Records.
‘It’s always been D’banj’s dream to see something this monumental take place in Africa. It’s a successful business plan that will help Nigerian music and will be a gateway for other Nigerian artistes. Let the games begin’, Bankulli Seun, D’banj’s manager told NET.
The move was also facilitated by entertainment company, MCOMM.