Most of us prefer to spend January cocooned in baggy clothes, attempting to detox away those festive Christmas pounds. Not so Coleen Rooney, who stripped off for a Littlewoods photo shoot in Miami today.
The 25-year-old showed off her feminine curves in a black and white bikini on the beach as she shot the new spring/summer campaign for Littlewoods.
She looked perfectly comfortable on set, laughing as she posed in a selection of summery ensembles.
The former Real Women host wore a selection of kaftans with her hair down in tousled waves.
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As well as the photographer and her team, there were plenty of hair and make-up artists on hand to make the brunette looked super-glamorous for her beach shoot.
And with being photographed regularly in a bikini on her annual trips to Barbados and Dubai, Coleen is an old hand at looking camera-ready on the beach.
Coleen signed a £2million deal to become the face of Littlewoods in June 2010.