He's been single since splitting from former fiancee Mezhgan Hussainy earlier this year. And it would seem Simon Cowell is taking full advantage of his single status while on holiday in the South of France.
After enjoying an evening at St Tropez's exclusive Binos restaurant, the 52-year-old music mogul was spotted arriving back at his super-yacht with a group of five attractive women.
Cowell's ex-girlfriend - '80s pop star Sinitta, who regularly accompanies him on his lavish trips - was spotted chatting to the star on deck, while a number of seemingly mystery ladies also made the most of their time in the sun.
One blonde beauty showcased her trim figure in a lemon yellow bikini as she relaxed on board the vessel.
more pictures after the break...